All Committees
Marketing and Communication Committee
Strategic Goal:
Develop a marketing plan for existing programs linked to Physical Activity, Nutrition, and Obesity Prevention (PANO)Â and other Coalitions that promote equity and help reduce health disparities.
Potential Actions
- Develop a communication plan to reach the community with consistent language across the state on health and wellness.
- Consider literacy levels, dual-language audiences, cultural and generational differences, and learning styles in communication strategies.
- Utilize multiple forms of interaction and outreach to meet people where they are. Recognize the different communication needs of different generations (i.e., use social media, an app for the health care system, etc.).
- Develop a marketing campaign to encourage communities to change daily decisions, and create new creative daily habits for nutrition, exercise, and health. Every year, target the biggest risk factors and use the same messaging. Develop new ways to educate the public and increase awareness on preventative care and lifestyle changes.
- Use platforms to communicate with communities like Unite Us to promote programs (free to nonprofits).
- Develop marketing materials to communicate with legislators.
Upcoming Meetings
Meetings are held bi-monthly on the first Wednesday of the month from 9:00 a.m. to 10:00 a.m.Â
Past Meetings
Committee Members
Peter CampbellYMCA of Delaware
Co-Chair
Catalina NataliniLingua Franca
Chair